The idea behind this project was to create a compelling visual brand identity and stationery materials. This project helped me push the boundaries of what I thought I was capable of. I needed to come up with creative solutions to solve design problems that I was not fully capable of achieving with the skill set I had at the time. I relied on my ability to seek out additional information to supplement the course material. I found information on youtube, blogs, and Adobe’s website to work my way through the project. I love learning new software and different programs and am never afraid to step up to the challenge of going in blind—I almost enjoy it. I learned how to create stationery materials with original graphics and additional content to create a cohesive design to communicate my brand. I was able to expand on my skill set with Adobe Illustrator and Photoshop throughout the design process.